TROPICANA

Tropicana Pure Premium orange juice is America’s #1 selling juice. Using the “straw in orange” icon, this campaign just wanted to remind folks that nothing comes closer to fresh squeezed taste than Tropicana.

Lih Min T Yuan, LihMin Yuan, advertising creative art director, creative director, art director, art direction, designer, graphic designer, digital designer, design.
Lih Min T Yuan, LihMin Yuan, advertising creative art director, creative director, art director, art direction, designer, graphic designer, digital designer, design.
Lih Min T Yuan, LihMin Yuan, advertising creative art director, creative director, art director, art direction, designer, graphic designer, digital designer, design.

TROPICANA - THE JUICE CRAFTER

Orange juices are not created equal. There’s an art to blending different varietals for that perfect glass of orange juice no matter the season. Tropicana actively crafts its juice. This campaign was developed to celebrate the expert precision, attention to details, painstaking care, and craft Tropicana puts in each and every glass of orange juice. 

Lih Min T Yuan, LihMin Yuan, advertising creative art director, creative director, art director, art direction, designer, graphic designer, digital designer, design.
Lih Min T Yuan, LihMin Yuan, advertising creative art director, creative director, art director, art direction, designer, graphic designer, digital designer, design.
Lih Min T Yuan, LihMin Yuan, advertising creative art director, creative director, art director, art direction, designer, graphic designer, digital designer, design.