HARRIS BANK
The one theme behind the Harris work was that Harris equaled help. While many banks may promise that, Harris went out to prove it. Billboards, CTA bus & train cards, cab headers, even window displays all offered tangible help to those that saw it. The evidence of its effectiveness was that people who saw the work were two times more likely to consider Harris when making a banking decision.
Harris Bank says thanks to their customers - with a chance to win $2500.00
The "We're Here to Help" campaign led to an award from JD Power and Associates
