COMMERCIAL BANKING

For this campaign, we created an icon -- the red frame -- to represent Bank of Montreal’s Commercial Banking Division. The red frame is symbolic of BMO’s collaboration in framing a clear and vivid picture of what a businessperson wants to achieve in the future, with the guidance and focus to make those goals and aspirations a reality.

The campaign far exceeded the new business BMO was hoping to gain while also creating demand among existing clients for their own “red frame” ad.

The video below is a capture of a Wall Street Journal digital ad placement known as a Site-In-A-Box. This embedded microsite contained video contents, valuable insights, and opportunities for customer engagement

Commercial Banking vertical marketing ads.